Brand You?

Recently my professor has given a project to a bunch of people. This project is about creating a brand for their individual identities. This bids me to think of everyday. Everyday the things we say, the habits we have it all adds to our brand. We are all marketing ourselves. We are constantly trying to sell ourselves to a company or to some or another other institute. All of this is complemented by the body language. How many of us are conscious of our body language.

Many speakers at seminars have found trouble at keeping the attention of the audience. Many in the audience have pointed out that the speaker’s body language is not convincing enough. Still it is not easy to control one’s body language.

By the time one cross eighteen years, there is definite character set in that individual. This character becomes the person’s brand. The person may be funny, relaxed, hyper, emotional. That person will become defined by this feature and his or her character will be based on it.

As in individual, he or she has something to offer that world, some specialty or expertise. What is this expertise? How much effect does it have? Or do you have variety of expertise?

And finally what you speak. What comes out of your mouth may many a time become the face value of what you are.

All these combinations become who you are, who define you and what becomes what you are to the world.

In today’s world individual branding is important. An individual brand may define a company, it may define a product, it may define a team or it may even define a game.

Rata Tata or Steve Jobs is the brand image for their respective Corporations. David Bechkam used to be faced of the English football team. The brand of Sachine may define the standards of a game.

Whether an individual or a famous personality, you have a character, you have a brand. Your brand may be inspiring those around you or the world.